The Inventory for Work Attitude & Motivation (iWAM)

The Inventory for Work Attitude & Motivation (iWAM) is a questionnaire used for job-related activities, such as recruitment, coaching and training projects.

It is based on metaprograms, a model of cognitive thinking styles. The iWAM Management Report identifies a person’s motivational and attitude preferences in the job context and predicts how this person will behave in various job types, such as administrative, customer contact or managerial tasks.

The iWAM Attitude Sorter predicts key motivational preferences and development areas. The questionnaire can be administered over the Internet or as a pen-and-paper test. The iWAM is currently available in more than 18 languages. Test administration takes 25 to 45 minutes.

iWAM has been used to get great results in various HRM applications such as recruiting, coaching & mentoring, management and team-building, but it’s also founded on solid research. Check out the iWAM Research page to learn about the background of the test, and the   thorough research  that supports the iWAM.


What can iWAM provide for my organization?

Efficiency : Sometimes the moment a candidate walks into the door you get this feeling that the interview might be a waste of time both for you and the candidate. Since iWAM is available on the Internet, it saves you time by testing people even before inviting them for an interview.

Reliability : Accurate research is our priority. iWAM has been designed to eliminate test falsification, and several universities have been working with us on the validation of the tool.

Low Cost : iWAM is available at a fraction of the cost of other evaluation models with comparable features. This is made possible by the online nature of the test, and our commitment to customer satisfaction. Get the proof on our Quote page.

Flexibility : The iWAM management report can also be used as a management and team-building tool. The report indicates how persons will react as manager, in an administrative function or in a customer-oriented function. It even indicates what kind of language will motivate the person.


“ What I love about the iWAM is that it makes it easy to know how to motivate or coach an employee. ”

Marilyn Powell, EQ at Work


iWAM Options: You may choose whatever tools will help your particular organization. You can just use our basic reports, combine them with other options, or take full advantage of iWAM by using a Model of Excellence (based on the profiles of your top performers, you get a profile of the attitude and/or competencies that are ideal for a candidate).

View a copy of our sample report –   iWAM Management Profile