Ryan Witz sells vacuum cleaners door-to-door. After showing Mrs. Davis several models and demonstrations, Ryan can tell she is hesitant but interested. Which trial closing is Ryan likely to use to ensure a sale?

The advertising appropriation is the

In a typical day working for Coors Brewing, Alan will deliver beer, restock shelves, clear out old beer, take orders for the next day's delivery, and set up promotional displays. Alan is both a __________ and an __________.

The advertising medium that receives the largest share of advertising dollars is

Like newspaper ads and unlike magazine advertising, television advertising

Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process?

If Home Depot, Delta Faucets, and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network, these companies are __________ the show.

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

All of the following are actually benefits of advertising except

Which one of the following is not an advantage of using newspaper advertising?

Procter & Gamble wants to introduce a new laundry detergent in the national market. The company buys television exposure that guarantees that its message will be broadcast through hundreds of television stations. P&G is buying

Selective-demand advertising aimed at keeping a firm's name or product before the public is called __________ advertising.

Which one of the following is not a characteristic of outdoor advertising?

When Pringles created the new “Snack Stacks” size of chip packages for lunchboxes, it ran advertisements and offered coupons for the product. The objective of this promotion was

When the campaign with the slogan “The Other White Meat” encouraged Americans to increase pork consumption, this was an example of __________ advertising.

Buying 10-, 20-, 30-, and 60-second announcement periods during the programming day of a television station is known as

The newest advertising medium is

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?

Interior Designs is a small home interior decorating company. It has a very limited budget for promotion and needs to be able to measure the effectiveness of its promotion easily. These objectives will best be achieved through

Magazine advertising has the ability to reach a very specific market segment. For example, Nike might advertise their latest female athletic shoes and clothing in __________ magazine.

A television commercial for Cheer laundry detergent demonstrates how clothes retain their original color after many washes using Cheer, while the competitor's detergent causes the colors to fade. This advertisement seeks to

A local dance school wants to create a billboard to try to increase enrollment for its classes, which frequently start during the year. Since learning about advertising in your Business 101 class, you would most likely recommend which of the following for the billboard?

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service. Dave is a

Which one of the following is not a disadvantage of newspaper advertising?

Which one of the following is an advantage of magazine advertising?