A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and __________ to purchase such products.

The elements of the marketing mix are combined to

Car manufacturers tend to use the __________ approach in choosing their target market.

Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's

Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year. She can get all of the following from the marketing plan except

The elements of the marketing mix are

Which one of the following is not a major category of factors that influence the consumer buying process?

The income an individual receives from all sources less the Social Security taxes that the individual must pay is known as __________ income.

Arthur was a salesperson for a manufacturing firm in the late 1920s. Which of the following would his employer most likely have asked him to do?

After reviewing a report showing that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, “Is there anything we can do about this?” The marketers responded, “We can modify our marketing mix, but we cannot

Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?

All of the following are ways to collect useful marketing research information except

Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to

Buying behavior is divided into two categories including

General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using __________ data.

A plan that will enable an organization to make the best use of its resources to meet its objectives is called a

The process of shipping fresh flowers from California to Texas gives __________ utility to the flowers.

Companies that manufacture typewriters found themselves in trouble quickly when personal computers and word processors became popular. These companies were most impacted by __________ forces.

The forces that make up the external marketing environment of a firm

Burlington Coat Factory manufactures its winter jackets in April but does not display them in its stores until early September. Burlington recognizes the importance of __________ utility.

During the 1950s, the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans. When choosing the specific forecasting method, Levi Strauss should consider all of the following except

Influences on the external marketing environment that stem from actions of elected and appointed officials are called __________ forces.

Products that can be marketed successfully with the undifferentiated approach include sugar and

Bic ball-point pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a __________ basis.