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West Windsor,
N.J. - Despite the many hardships that come with a down economy,
there are also opportunities, particularly for small-business owners.
MCCC's Center for Continuing Studies is offering "Start
a Home-Based Business with Little or No Money" and "How
to Survive and Thrive in a Down Economy," two new courses
that provide essential tips on low- or no-cost strategies for developing
and marketing a small business.
"Start a Home-Based Business with Little or No Money"
will be taught by business consultant Martin Mosho on February 17,
6:30 to 8:30 p.m. Designed for those interested in starting their
own business, it could be especially helpful for professionals who
recently have lost their jobs, according to Dr. Michael Glass, who
runs MCCC's Small Business Management program. "Many workers
from pharmaceutical companies that have been downsized are now trying
to begin their own consulting businesses. This is a good place for
them to pick up some strategies," Glass said. The course covers
the basics of what products or services to sell, ways to promote
a website, opportunities on eBay, and shipping and mailing from
home. The cost for the course is $25.
On March 15, from 6 to 9 p.m., Ellen Silverman, a longtime marketing
consultant, presents "How to Survive and Thrive in a Down Economy."
Students will be introduced to numerous cost-effective strategies
for growing and marketing their small business. The course for the
course is $40.
"The country typically comes out of recession with a significant
number of new small businesses," Glass said. Other upcoming
classes designed for small business owners focus on developing a
marketing plan, choices in legal formation, recordkeeping, writing
the business plan, understanding financial statements, and taking
on debt for growth. Courses may be taken individually or as an elective
toward a certificate in Small Business Management.
The Center for Continuing Studies continues to expand its online
training options with hundreds of courses. For further information
and to register for noncredit courses, call 609-570-3311 or e-mail
comed@mccc.edu. The current
course bulletin is available online here.
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