(Adv) Advertising + Graphic Design Courses
(3 credits)
ADV 101 - Advertising Design I Prerequisite: DMA 115 or divisional permission
Study of the principles and concepts of layout and design as applied to a variety of advertising and graphic design assignments: ads, brochures, logos, posters, book jackets, and sales promotion material. Promotes familiarity with advertising agency and studio procedures as well as professional techniques for producing layouts, comprehensives, and finished art. Spring and Summer offering.
1 lecture / 4 studio hours
course outline current classes
(3 credits)
ADV 110 - Typography I: Basics of Graphic Design Introduction to basic layout and typography as the fundamental language to graphic communication. No previous knowledge of layout and typography is presumed. Addresses the use of different typefaces to communicate visually desired effects, type forms, type indication and basic graphic design with type for layouts.
1 lecture / 4 studio hours
course outline current classes
(3 credits)
ADV 201 - Advertising Design II Prerequisite: DMA 115 or divisional permission
Study of the advanced concepts and design principles used in planning visualizations and layouts for advertising and editorial presentations using art, photography, type, and illustrations. Survey of methods for developing ideas into graphic presentations and the intangibles that provide originality and variety in a creative field using the Macintosh computer. [Fall offering]
1 lecture / 4 studio hours
course outline current classes
(3 credits)
ADV 210 - Typography II: Publication Design Advanced study of the use of type as it relates to page layout, graphic communication and publication design using Macintosh electronic publishing technology. Students use page makeup software that integrates text and graphics for a variety of projects.
1 lecture / 4 studio hours
course outline current classes
(3 credits)
ADV 220 - Illustration I Prerequisites: ART 102, ART 104, ART 105 or divisional permission
Introduction to the concepts, techniques, and skills of the contemporary illustrator, emphasizing that good illustration -- product or journalistic -- is a means of communication. Assignments involve book and magazine illustration, visualization, and exercises in rendering light and shadow, plus production of comprehensive art in various media.
1 lecture / 4 studio hours
course outline current classes
Humanities (3 credits)
ADV 230 - History of Graphic Design Prerequisites: ENG 101 or permission of instructor; Internet access for web-based instruction
A survey of the history of graphic design from its origins to present day. This overview of graphic design develops visual vocabulary, provides a cultural and historical context, and instructs students in researching areas of interest to broaden their knowledge of contemporary graphic design.
3 lecture hours
course outline current classes
