Challenge 1
Jan Doe
Primary message: Friendly
Secondary messages: Energetic, Funny
Sam Doe
Primary message: Confident
Secondary messages: Professional, Modern
Mood boards
Choose either Jan or Sam and create a mood board using magazine cut-outs & paint samples.
Color
Choose either Jan or Sam and create a color palette that expresses their messages. Display your color palette in your styleguide.
Imagery
Choose either Jan or Sam and find imagery that expresses their personality. Use the imagery and the live type to finish your styleguide.