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TV Faculty Member Steve Voorhees Presents Talks at
Rutgers and Fairleigh Dickinson

4/24/13


West Windsor, N.J. – Mercer County Community College Television faculty member Steve Voorhees has been busy on campus – and off.

Voorhees was a recent guest speaker at Rutgers University's Livingston Campus. In an evening event hosted by Iota Sigma Beta Sorority, the women's leadership sorority, he spoke on "Double Bind Theory and Media Framing of Cultural and Political Leaders."
 
In April, Voorhees presented a paper entitled, "Super Bowl Advertising and Gender Roles in the 21st Century,” at the annual New Jersey Communication Association conference held Fairleigh Dickinson University. Noting the growing trend of nearly as many women tuning into the Super Bowl as men, his study focused on the way Super Bowl advertising constructs gender roles in television commercials.

According to Voorhees, his research overwhelmingly demonstrated “a dominant patriarchal capitalist ideology at work where women are viewed more as objects of desire – often times internalizing the male gaze – than possessing independent agencies.  The commercial realism portrayed aligns more with the fantasies of new lad culture than it does the reality of the 21st century.”

At that same conference, Voorhees served as a community college representative for a roundtable discussion involving four- year and two-year schools entitled, "The Global Department of Communication."

Television Faculty Member Steve Voorhees

 

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