MCCC Offers Noncredit Classes
For Small Business Owners


1/14/10


West Windsor, N.J. - Despite the many hardships that come with a down economy, there are also opportunities, particularly for small-business owners. MCCC's Center for Continuing Studies is offering "Start a Home-Based Business with Little or No Money" and "How to Survive and Thrive in a Down Economy," two new courses that provide essential tips on low- or no-cost strategies for developing and marketing a small business.

"Start a Home-Based Business with Little or No Money" will be taught by business consultant Martin Mosho on February 17, 6:30 to 8:30 p.m. Designed for those interested in starting their own business, it could be especially helpful for professionals who recently have lost their jobs, according to Dr. Michael Glass, who runs MCCC's Small Business Management program. "Many workers from pharmaceutical companies that have been downsized are now trying to begin their own consulting businesses. This is a good place for them to pick up some strategies," Glass said. The course covers the basics of what products or services to sell, ways to promote a website, opportunities on eBay, and shipping and mailing from home. The cost for the course is $25.

On March 15, from 6 to 9 p.m., Ellen Silverman, a longtime marketing consultant, presents "How to Survive and Thrive in a Down Economy." Students will be introduced to numerous cost-effective strategies for growing and marketing their small business. The course for the course is $40.

"The country typically comes out of recession with a significant number of new small businesses," Glass said. Other upcoming classes designed for small business owners focus on developing a marketing plan, choices in legal formation, recordkeeping, writing the business plan, understanding financial statements, and taking on debt for growth. Courses may be taken individually or as an elective toward a certificate in Small Business Management.

The Center for Continuing Studies continues to expand its online training options with hundreds of courses. For further information and to register for noncredit courses, call 609-570-3311 or e-mail comed@mccc.edu. The current course bulletin is available online here.

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