Change Creates "Graphic"
New Direction for Alum Seth Rivkin
enabled Seth Rivkin, who earned his Mercer degree in Computer Graphics
in 1994, to pursue his passion. Today, he is president of DesignPulse.biz,
a "customer-centric" integrated marketing, advertising
and web design firm based in West Trenton, N.J. The company's approach
is to stay focused on the customer, producing campaigns that "market
to the customer rather than at the customer."
decided to return to college after being laid off from GE Astro
Space in East Windsor, N.J., where he worked as a technical and
management information training specialist. (GE eventually closed
its East Windsor location.) Intent on finally "following his
dream" of becoming a professional graphic designer, Rivkin
learned about the high caliber of Mercer's specialized program in
Graphic Design. Taking on a full course load, he completed the degree
requirements in just three semesters and landed a position as an
art director at a midsize ad agency in Mercer County. From there,
he gained experience at other regional agencies, working as a freelance
consultant and as an associate design manager for Merck & Co.
Inc. world headquarters.
changer Seth Rivkin ('94) owns
DesignPulse.biz, a advertising, marketing and
web design company based in West Trenton.
knocked repeatedly as Rivkin sought a position closer to home. He eventually
joined the staff of Educational Testing Service in Princeton as director
of design services in the Publishing Services Division. During his successful
stint with ETS, a former client requested Rivkin's services to develop
a branding campaign, corporate identity package, website design and ad
series. According to Rivkin, as the project grew, so did the need for
a business presence. He established DesignPulse.biz in 1998.
As an entrepreneur, Rivkin is responsible for every detail of his company
- from making client contacts to attending meetings, making presentations
and handling billings. One day he is designing an ad for a local client,
and the next day he is traveling overseas to make presentations for world-class
Rivkin is grateful that MCCC gave him the set of tools he needed to launch
his career. "There's something very fresh and uplifting about the
faculty and staff," Rivkin said. "Mel Leipzig and Joan Needham
quickly come to mind. Mel is a world-renowned artist whose life experiences
and knowledge are amazing and Joan has such a tremendous gift in her genuine
style of reaching people to get them to produce their artwork from the
heart. From the basics in drawing and 3D modeling, computer graphics and
advertising design, the skills I learned are key factors in my success
Rivkin is excited about DesignPulse.biz's recent partnership with a company
involved in clothing technologies. He's also proud of his company's pro-bono
work for the Mercer County fire and police associations and several emergency
response organizations in Mercer County.
"My business has provided me with opportunities to design for some
of the largest companies in the world and to also give back to my community,"
he said. "Doing something I love is a great way to earn a living."
more about Rivkin's company, DesignPulse.biz here.
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