9/11 Sparks New Career for Alum Erica Friedman


Erica Friedman was sitting in traffic at the inbound Holland Tunnel when the first plane struck the World Trade Center. Stirred out of her Tuesday morning routine, she thought, "I'm seeing something important here."

Friedman credits the momentous events of that day with a whole new direction in life. "I owned my own jewelry and precious metals business for 30 years," she said. "But after 9/11, I decided I wanted to find something else fulfilling to do." Friedman left her job as owner of KB Enterprises, located in Hillsborough, and mulled over her possibilities. It took only nine months before she found herself at Mercer County Community College. "I never went to college and I decided I wanted to go."

After a conversation with a Mercer advisor, she began classes in Fall 2002 at the age of 45. In deciding on a major, she reflected back to her youth, when New York radio had played a big part in her life, and decided to major in Radio/Television.

Alum Erica Friedman pursued her
passion for radio at Mercer.

She served as general manager of the college radio station for two years, working alongside younger students "any one of whom I was old enough to be the mother of," she said with a smile. "We found ways to relate. I like to think I was an example for them of what you can accomplish if you want to." She graduated from Mercer with honors in 2004.

Following an internship at Nassau Broadcasting, Friedman was offered a full-time job as an account executive, a position she contines to enjoy. The company is a great place to work, she says. She would love to buy a radio station, which is tough unless you want to live in Montana, she acknowledges, but she does intend to own another business. "I just don't know what it will be yet."

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