Videographer Ethan Lefkowitz
Sharpens Skills in MCCC TV Program


MCCC TV alum Ethan Lefkowitz discovered his passion for videography as a sophomore in high school. The Hightstown High School graduate learned the basics while videotaping boys varsity basketball and girls varsity soccer team games. Enrolling at Mercer County Community College upon graduation, he further sharpened his skills, graduating with an AAS in TV/Radio in 2003.

"Mercer prepared me well to be a videographer and to work in television," said Lefkowitz, president of Ethan Lefkowitz Productions based in East Windsor, a videography company specializing in sports, promotions and events. "I learned the various intricacies of editing, shooting in a television studio and on location, how to make promotions, documentaries, music videos, montages and life stories. I also learned to work as part of a team."

After Mercer, Lefkowitz transferred to Rider University, where he was later inducted into Lambda Pi Eta, the communications honor society. He graduated from Rider in 2006 with a bachelor's degree in Communications.

Ethan Lefkowitz

Since high school, Lefkowitz estimates he has shot more than 700 videos. In 2006, he formally launched Ethan Lefkowitz Productions. In addition to running his company, he also freelances at Princeton TV30 - Princeton Community Television -- as a camera operator, director, technical director and producer. His work has been featured on ESPN and ABC Sports. It is also not unusual to find Lefkowitz editing videos for Youtube, filming events, or working with local, national and international celebrities including such notables as Govs. Jon Corzine and George Pataki, Robert F. Kennedy, Jr., Steve Forbes, Mario Andretti and Joe Franklin.

Lefkowitz recently received accolades from the New Jersey World War II Commission. Contacted by a representative of the Jewish War Veterans, he produced the documentary, "The New Jersey World War II Memorial: A Veteran's Day Tribute to the Greatest Generation," which captured the commission's special ceremony that took place on Veteran's Day 2008. A tribute to the more than half million veteran men and women from New Jersey, it features veterans' speeches interspersed with clips of battle. Part of the film's proceeds will be donated to assist with the completion and upkeep of New Jersey's World War II Memorial.

"It's exciting to learn new techniques and to meet new and interesting people," Lefkowitz said. "From the start of each assignment, I communicate with everyone to find out exactly what they expect. Shooting and editing are challenging processes. Everything must be checked carefully."

Lefkowitz remains passionate about what brought him into the industry in the first place. "Many student- athletes say they have achieved a place on college teams and obtained scholarships as a result of my film footage. I feel great about that," Lefkowitz said. "Videography is a very broad field with many possibilities to expand. Going to Mercer has given me a solid foundation."

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