N.J.- In what has become an annual community service project,
MCCC's advanced Advertising Design students have created soup-to-nuts
marketing campaigns for this year's selected non-profit organization,
the Brain Injury Association of New Jersey (BIANJ). On May
9, six student teams presented their semester's work before
a panel of nine judges, focusing on a BIANJ special event,
"Walk for Thought," to be held Oct. 1 at Mercer
County Park. The campaigns included original logos, slogans,
newsletter designs, web pages, posters, promotional items
Praised for the continuity and cohesiveness of their campaign,
the winning team included Steven Benci, of East Windsor, Michael
Sadley of Lawrenceville, and Melissa Siedelhofer of Robbinsville.
The judges gave high marks to the team's simple, yet strong,
logo and their slogan, "The Power of Prevention."
The winning team was also recognized for its smooth presentation,
right down to matching orange and black outfits. "It's
as much about presentation as about content," observed
judge Mark Britt, an MCCC adjunct instructor who teaches illustration
and graphic design. Added former ad man Wally Kyle, who serves
on BIANJ's Board of Directors, "This campaign could have
come out of any agency in New York City."
Sadley, who has a relative with a brain injury, found the
project very meaningful. He also appreciated the real world
assignment. "It's great to work with an actual client,"
he said. "I am honored to be part of this project."
began their critiques by acknowledging the tremendous talent
in the room. Said BIANJ Board Member John Tiene, "Every
team brought something to the table. We can use something
One team's slogan, "Greatness begins with a single thought,"
earned strong reviews, as did newsletter designs that included
real life stories and lots of pertinent facts. Especially
appealing give-aways included one group's Teddy Bears and
another group's bike helmets with white space for personalized
The judges also offered some great suggestions, commenting
on broad concepts and small details right down to font style.
"When you are working with nonprofits, you must always
keep budgets in mind," advised BIANJ's Cindy Dittfield.
"You've really got to know your customer. Know their
product better than they know it. Don't tell them, 'You can
choose.' Come in with your strongest idea and pitch it."
Student Sarah McLaughlin, whose group's posters were judged
as highly effective, said, "This is really good preparation
for working in the field and for real life." Following
graduation later this month, McLaughlin will continue her
education at the School of Visual Arts in New York.
Members of the winning team are also graduating this month.
Benci graduates with honors and will attend TCNJ in the fall,
Melissa Seidelhofer will attend Florida State University,
and Mike Sadley is looking for full-time employment with dual
degrees in Ad Design and Web Design.
about MCCC's Advertising and Graphic Design program here.