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Ad Design Students Pitch Logo Designs to
Princeton Battlefield Society

11/17/14


West Windsor, N.J. – As an assignment for their Advertising Design class with Professor Tina LaPlaca, Mercer County Community College (MCCC) students are helping to keep the area's Revolutionary War history alive and well -- and gaining real world design experience in the process.

Students were asked to develop designs for a new logo for the Princeton Battlefield Society (PBS), whose mission is to enhance and preserve Princeton Battlefield State Park and surrounding lands. The group hopes to use the logo in a variety of ways including on the organization’s website and stationery, as a bronze souvenir medallion, and even as a possible tee shirt design.

Four PBS representatives attended the student presentations in October.  “It’s going to take at least one or two board meetings to get through all of them,” said PBS representative Kip Cherry, adding that she was delighted with the creativity and passion that students brought to the project.

Student designers considered a variety of elements in their logos: fonts appropriate for an historical organization, the treatment of positive and negative space, the use of color, and the depiction of PBS’s well-known symbols like its iconic tree and columns.  Another important design consideration was how the logos would work as castings in bronze.

MCCC Visual Arts Professor Tina LaPlaca observed that the assignment was an excellent bridge between the classroom and the workplace. 

“This is a valuable opportunity for MCCC students to interact with a real client in need of our help. They got practical critiques and guidance. I really appreciate the time and consideration that the PBS board members have given to my students, who likewise did a great job in their design work."

LaPlaca noted that the project will move forward following feedback from the full PBS Board.

Read more about MCCC's Advertising and Graphic Design program here.

 

 

 

 

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MCCC Ad Design students with board members from the Princeton Battlefield Society. Professor Tina LaPlaca, in green, is pictured with Kip Cherry, of PBS, to her left.

Students presented their designs and variations and heard valuable feedback from the PBS guests.

Students also had a chance to see how their classmates approached the assignment.