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Ad Design Students Think Globally With Designs for FOR GRANTED.ORG

5/17/16


West Windsor, N.J. – In capstone projects for their Ad Design III class, Mercer County Community College's (MCCC's) student graphic artists took on a project with global reach. Six student design teams created marketing campaigns for FOR GRANTED.ORG, a nonprofit organization committed to improving lives in underserved communities around the world. (The organization has offices in Princeton, NJ, Washington, DC, and New York City.) They presented their campaigns on May 3 to a panel of judges that included FOR GRANTED’s founder and CEO, David Sokoloff, and Treasurer Lee Merwin.

Observes Professor Tina LaPlaca, Coordinator for the Advertising/Graphic Design Program, “With its goal to empower children by giving them the tools they need to succeed, this year’s non-profit organization allowed Mercer students to think globally about issues that we take for granted in our society, such as access to education and educational supplies.”

The winning with FOR GRANTED judges: front row from left, FOR GRANTED Founder and CEO David Sokoloff, students Aisha Lopez, Regina Ritter and Taylor Leonardo; back row from left, FOR GRANTED Treasurer Lee Merwin, and students Cole Warner and Ryan Brady.

Each year, as part of the final semester of the Advertising/Graphic Design curriculum, the program selects a nonprofit organization in need of marketing materials and then turns the assignment over to advanced students who design a campaign for the client. Campaigns include logos, slogans, newsletter designs, web pages, posters, promotional items and more. 

According to LaPlaca, the students were given high marks for the creativity and professionalism of their work and their presentations. “The judges were very impressed by the creative solutions and the high quality of the marketing materials the students prepared. The organization plans to incorporate these new branded designs as soon as possible with the help of the winning student team.”

The winning team included Aisha Lopez, Regina Ritter, Taylor Leonardo, Cole Warner and Ryan Brady.

Said student Eric Phillips, “Standing up in front of a real client was an eye-opening and exciting experience. Developing materials with my team that reflect the values that For Granted embodies was an incredibly positive learning experience. I know I will look forward to this type of challenge in my professional career.”

Advertising/Graphic Arts Program

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Glenn Kraft