Advertising Design

Associate in Applied Science Degree in Visual Arts

The Advertising Design A.A.S. degree prepares students for positions as designers, graphic communicators and assistant art directors. These positions are most often found in advertising agencies, design firms, corporate communication departments, inter-active multimedia studios and the television industry.

It also prepares students for advanced study in graphic design, advertising design, web design, or visual communication. The option parallels the first two years of education at a majority of undergraduate universities and art colleges, with an emphasis on career training for gainful employment.

The design sequence emphasizes the development of creative thinking and forms of visual communication while introducing students to the skills and techniques used to create these visual images. Most course work takes place in a studio using regularly updated professional-quality hardware and software. Applying Macintosh as well as PC platforms, the equipment used at MCCC is the same as that most commonly used by agencies, studios and corporate art departments.

The successful graduate in the Advertising Design option will be able to:

• operate a computer for design purposes;
• understand typography;
• communicate well with design principles: layout, balance and color;
• understand principles of professional printing for the creation of newsletters, posters, books, print brochures and ads, billboards and collateral materials;
• design corporate logos and write tag lines;
• understand the development of a website;
• design a website;
• show competence in writing and presenting project strategy;
• complete a professional portfolio to enter the job market or to transfer to a four-year college.

The program may be pursued on a full-time or part-time basis. Some courses may only be offered during the day.

Related Programs of Study in VisualArts
and in Computer Art and Design

Note: Electives should be selected in consultation with an academic advisor in order to assure maximum transfer of credits. Students must earn a minimum grade of C in ADV 101, 201, 202, 210, ART 105, CGR 105 and 145 to graduate.

Degree Curriculum

Code		Course (lecture/lab hours)	Credits
ENG	101	English Composition I (3/0)	3
-	-	Art History or Mass Media elective (3/0) Select ART 121, 122, 124, 176 or CMN 101	3
ART	102	Basic Drawing (1/4)	3
ART	105	Two-Dimensional Design (1/4)	3
CGR	105	Computer Art (2-D) (1/4)	3
CGR	101	Basic Digital Imaging (0/2)	1
ADV	101	Advertising Design I (1/4)	3
ART	106	Three-Dimensional Design (1/4)	3
ART	104	Life Drawing (1/4)	3
PHO	101	Introduction to Photography (3/2)	3
ART	123	History of Modern Art (3/0)	3
HPE	110	Concepts of Health and Fitness (1/2) HPE 111 is an acceptable alternative.	2
ADV	210	Typography: Desktop Publishing (1/4)	3
ADV	201	Advertising Design II (1/4)	3
CMN	141	Introduction to TV Production (2/2)	3
CGR	145	Web Design I (1/4)	3
-	-	Science and Technology elective (3/0)	3
ENG	112	English Composition II with Speech (3/0) Students who plan to transfer to a four-year college should take ENG 102 and CMN 111 or 112 instead of ENG 112.	3
ADV	202	Advertising Design III (1/4)	3
ADV	220	Illustration I (1/4)	3
-	-	Professional elective Select a professional elective that best fits your professional goals in consultation with an advisor: CGR 110, 245, 120, CMN 141, ART 121, 122, ADV 222. ART 299 Visual Arts Cooperative Education may be selected with divisional approval; a 3.0 cumulative average, sophomore status, and coordinator approval are required.	3
-	-	Society and Human Behavior elective PSY 101 is highly recommended.	3
-	-	Problem Solving and Quantitative Skills elective Select this elective in consultation with your academic advisor. Students planning a four-year degree are advised to take MAT 107 or 108.	3
Total			66