The Certificate Program in Business Writing
Through MCCC's Center for Continuing Studies


8-21-08

Powerful, concise and correct writing skills are an invaluable asset in today's workplace. Workers in every industry need to express complex ideas in a variety of formats and collaborate with design and technology professionals. This certificate program will prepare you to excel in a variety of specific writing environments.

To earn the Certificate, you must complete three core and two elective courses and a minimum of 60 classroom hours. Any course may be taken individually.

Core courses:
o Reporting on Government Affairs
o Financial Writing for Public and Private Sectors
o Writing for Public Relations, Marketing
and Advertising
o Media Ethics (Spring 2009)

Elective courses:
o Writing for Health and Medical Organizations (Spring 2009)
o Writing for Blogs, Podcasts and Webinars (Spring 2009)
o Grammar for Grownups (see pg. 8)
o Introduction to Photoshop (see pg. 22)
o Web Design Concepts (see pg. 22

Business & Management

Writing for Public Relations Marketing and Advertising

Learn to promote your business, idea, product or organization through a variety of media, including
brochures, print ads, web pages, sales materials, press releases, radio and TV commercials. Learn
to write creative, succinct and powerful messages directed to your target audience.

Required
Textbook: Write Right: 26 Tips to Improve Your Writing Dramatically by Roger Shapiro.
Available in college bookstore.

1.2 CEU. Tuition and fee: $120
XWC160-076268 Sept 10-Oct 22*
6 sessions W 6:30 - 8:30 pm
*Class will not meet Oct 8
Roger A. Shapiro, founder and president of Mitchell
Rose, LLC, a communications consultancy.

Reporting on Government Affairs

The course will develop an understanding of the structure and workings of municipal,
county, state and federal governments, including the legislative process, the role and
the importance of gadflies, and the ethics of reporting and writing from all sides of an issue.

1.2 CEU. Tuition and fee: $120
XWC161-076269 Sept 13-Oct 4
4 sessions Sa 9 am - 12 pm
Diana Rosenberg, MA, MCCC Adjunct Instructor. She has written business news for Dow Jones & Co., Inc. and is a former Statehouse reporter in Trenton, NJ, for the Associated Press.

Financial Writing for Private and Public Sectors

Learn how to interpret what you read in The Wall Street Journal and watch on CNBC so you can write clearly about company earnings reports and financial filings. This course is designed for people who wish to enter the fields of journalism, public relations or writing for new media, as well as experienced professionals seeking to expand their writing skills.

1.2 CEU. Tuition and fee: $120
XWC162-076270 Sept 20-Oct 11
4 sessions Sa 9 am - 12 pm
Ed Leefeldt, award-winning business and investigative journalist twice nominated for the Pulitzer Prize, a contributor to The Wall Street Journal and The New York Times.

The Center for Continuing Studies

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