Students Design Marketing Campaign for Mercer County
Workforce Investment Board

5-6-09

WEST WINDSOR, N.J. -- Six teams of Mercer County Community College Advertising Design III students, who developed marketing campaigns for the Mercer County Workforce Investment Board (WIB), had their work judged by a panel of experts on May 4. This final project caps four semesters of study.

Each student team presented its designs for logos, slogans, posters, print ads, brochures, billboards, press kits, websites and promotional items. Judging the work were WIB Director Beverly Mills, WIB Marketing Committee Chair Edward Kurocka, Mercer County Technical Schools Principal Peter Frascella, MCCC adjunct faculty member Patrick Lyons, MCCC Marketing Director Lynn Holl, and MCCC Graphic Designer Tracy Patterson.

Members of the winning team, seated, from left, are Michael Labno, Dorian Vanterpool, Christiana Cortes and Lindsey Weigand. Standing are MCCC Senior Graphic Designer and adjunct faculty member for the winners Francis Paixao, MCCC Associate Professor and Ad Design Program Coordinator Tina LaPlaca, WIB Director Beverly Mills, and MCCC President Patricia C. Donohue.

According to Mills, "Our goal was to update the look of our graphics with something fresh - something that conveys the professionalism of our board. The student designs surpassed my expectations. They presented in a very professional manner. "

Each year Mercer's ad design students choose a nonprofit or governmental organization that can benefit from their design work. According to Ad Design Program Coordinator Tina LaPlaca, "This project is important because our students work for a real-world client and must understand the client's mission and goals."

According to Mills, the idea to participate was brought to the WIB marketing committee by Mr. Kurocka for consideration, and the group felt it was an excellent way to partner with the college. The WIB plans to present the student ideas to its committee, and to incorporate the ideas into WIB materials.

The Workforce Investment Board develops, through public/private partnerships, a quality workforce which successfully meets employers' hiring needs and ensures the employment and advancement of jobseekers.

 

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