Credit Courses

(MKT) Marketing

MKT 101 - Principles of Marketing (3 credits)
Prerequisite: ENG 101 with a minimum C grade
A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives. 3 lecture hours
course outline

MKT 106 - Introduction to Sports Marketing (3 credits)
Prerequisite: ENG 101 with a minimum C grade
Exploration of the comprehensive nature of sports marketing from a strategic marketing perspective. Examination of basic and detailed concepts covers such areas as sponsorships, branding, promotions, public relations, licensing, and consumer research and behavior, including their effects on professional, intercollegiate and other areas of sport. 3 lecture hours
course outline

MKT 230 - Principles of Retailing (3 credits)
Prerequisite: MKT 101
Introduction to the field of retailing. Issues include establishment of a store, store location, layout, organization and planning, buying, merchandising, promotion, credit, control and personnel. 3 lecture hours
course outline

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