(MKT) Marketing
MKT 101 - Principles of Marketing (3 credits)
How to effectively market consumer and industrial goods, with an understanding of consumer behavior, channels of distribution, middlemen, marketing methods and policies. 3 lecture hours
course outline
MKT 102 - Marketing Management (3 credits)
Prerequisite: MKT 101 with a minimum C grade or equivalent experience
Explores marketing research, product planning, pricing, sales and promotional planning, sales force management, and other functional aspects of marketing management. 3 lecture hours
course outline
MKT 103 - Personal Salesmanship (3 credits)
Analyzes and demonstrates techniques vital to professional selling, from pre-sales to post-sales. Through sales process simulations, students develop steps of successful selling. Occasional offering. 3 lecture hours
course outline
MKT 105 - Retail Merchandising (3 credits)
Examines the role of merchandising at the retail level, including the many dimensions of the buyer's job. Topics include inventory management, merchandise flow, assortment planning, and the use of computers in merchandising. Occasional offering. 3 lecture hours
course outline
MKT 113 - e-Marketing (3 credits)
Overview of Internet business and its ever-changing global nature. Topics include Internet marketing, digital advertising, global e-commerce, consumer issues, business-to-business opportunities, online selling strategies, legal and ethical issues, and website aspects. 3 lecture hours
MKT 212 - Sales Management (3 credits)
Techniques to sharpen sales management skills. Includes procedures and strategic alternatives for decision-making, plus numerous case histories. Occasional offering. 3 lecture hours
MKT 220 - Principles of Advertising (3 credits)
How to motivate through advertising functions, applications, and current developments. Covers preparation of the advertisement, principles of layout and copy, evaluation of media, the advertising department, advertising agencies, and ethical and legal aspects. 3 lecture hours
course outline
MKT 230 - Principles of Retailing (3 credits)
Introduction to the field of retailing. Issues include establishment of a store, store location, layout, organization and planning, buying, merchandising, promotion, credit, control and personnel. 3 lecture hours
MKT 240 - Consumer Behavior (3 credits)
Defines consumer behavior and how an understanding can be used to market products. Examines underlying concepts of consumer motivation as well as the social/cultural dimensions of consumer behavior. 3 lecture hours
course outline
